New Jersey— September 27, 2016) Wedgewood Pharmacy, the largest U.S. compounding
pharmacy specializing in animal health, has introduced Green Rabbit Rx,
a new E-prescribing tool, with the
new and improved features requested by veterinarians. It is available to
licensed veterinarians at
This sophisticated new prescription tool is the result of significant
research and development into expanding the capabilities of the company’s
first-to-market E-prescribing tool, introduced in 2012.
The new tool offers these veterinarian-requested features:
- Free standard-shipping for any prescriptions billed to the
veterinary office, even when shipped directly to a pet owner.
- Improved search functions using predictive auto-completion to
quickly locate both pet owners and their pets.
- Improved functionality to allow prescribing multiple medications
for a patient and for multiple prescriptions in the same order.
- Integration with the Google auto-complete address database to
speed adding new patients to an existing account.
- Fast re-fill ordering directly from patient-history records to
speed refills and reduce errors.
- Ability to compare doses and dosage forms of compounded medications for
the most cost-effective version.
- Shipping estimates that show when an order will be shipped,
reducing the need for time-consuming telephone follow-ups.
Wedgewood Pharmacy, based in Swedesboro, New Jersey, makes customized
medications for people and their pets when FDA–manufactured drugs cannot meet
their needs. Compounded medications are prescriptions and medication orders that
are written by physicians, veterinarians and other legally authorized
prescribers and prepared by specially trained pharmacists and pharmacy
technicians. The company serves more than 30,000 prescribers and hundreds of
thousands of patients throughout the U.S.
Jennifer Jennings, Customer Care manager of Wedgewood Pharmacy said,
“We care passionately about animal health, so helping veterinary practices spend
more time with their clients and patients and save time writing prescriptions is
something we take very seriously. We’re grateful to our customers who helped us
develop and test this new tool. The response we’ve gotten already is extremely
positive.” Test users nearly unanimously prefer the Green Rabbit Rx
E-prescribing tool compared with the tool it replaces. One test user remarked in
a user survey, “I thought it was great. It made ordering fast and easy. There
are days when I will need to put three to four [prescription] orders in and it
will help save time for me.” Another commented that the tool is “very easy to
use, especially compared to some of your competitors’ websites.”
About Wedgewood Pharmacy
In June 2016, Chicago-based New Harbor Capital became the majority owner of
the company. George (late) and Lucy Malmberg, both pharmacists, purchased
Wedgewood Pharmacy in 1981; the pharmacy was founded in 1980. In its 36-year
history, the company has grown from a local community pharmacy to become one of
the largest compounding pharmacies in the United States, serving more than
30,000 prescribers and hundreds of thousands of patients throughout the U.S.
every year with customized animal-health
and human-health prescriptions.
Wedgewood Pharmacy is accredited by Pharmacy Compounding Accreditation Board
(PCAB®) for compliance with PCAB pharmacy compounding accreditation standards.
PCAB is a service of Accreditation Commission for Health Care and is a
third-party accreditation organization that has developed the highest national
standards that providers are measured against in order to illustrate their
ability to effectively and efficiently deliver quality compounded medications to
The company employs more than 300 people in its 40,000 square-foot
state-of-the-art compounding pharmacy.
Company and GreenRabbitRx logos are available at